writing-product-hunt-launches

# Writing Product Hunt Launches

## Viral Potential: ⭐⭐⭐⭐⭐

Create launch copy that captures attention and drives engagement on Product Hunt.

## What This Skill Does

This skill generates complete Product Hunt launch materials:
- Catchy tagline that stops scrolling
- Compelling descriptions at every length
- Authentic maker story/comment
- Response templates for common questions
- Strategy for launch day engagement

## Product Hunt Copy Framework

### Tagline (60 characters max)

**Formulas that work:**

```
[Action verb] + [what] + [benefit]
"Turn feedback into features in minutes"

[X] for [audience]
"Notion for developers"

[Outcome] without [pain point]
"Ship faster without breaking prod"

[Comparison] meets [twist]
"GitHub Copilot meets code review"

[Number] + [impressive claim]
"10x faster API documentation"
```

**Examples by category:**

| Category | Tagline |
|----------|---------|
| AI Tool | "AI that writes code you'll actually ship" |
| Productivity | "Your calendar, but it fights back" |
| Dev Tool | "Deploy on Fridays without the fear" |
| SaaS | "Customer support that doesn't suck" |
| Design | "Figma plugins, minus the frustration" |

### Short Description (260 characters)

**Template:**
```
[Product] helps [audience] [achieve outcome] by [key differentiator].
[One impressive stat or social proof].
[What makes it different from alternatives].
```

**Example:**
```
CodeReview AI helps engineering teams catch bugs before they ship
by analyzing PRs with context-aware AI. Used by 500+ teams at
companies like Stripe and Notion. Unlike other tools, it explains
*why* something is wrong, not just that it is.
```

### Full Description (About Section)

**Structure:**

```markdown
## The Problem
[2-3 sentences about the pain point. Be specific and relatable.]

## The Solution
[What your product does. Focus on outcomes, not features.]

## Key Features
- **[Feature 1]**: [Benefit]
- **[Feature 2]**: [Benefit]
- **[Feature 3]**: [Benefit]

## Who It's For
[Specific audience description]

## What Makes Us Different
[Your unique angle in 2-3 sentences]

## Pricing
[Transparent pricing or free tier info]

## Get Started
[Clear CTA with any launch-day special]
```

## Maker Comment Template

The first comment sets the tone. Make it authentic.

```markdown
Hey Product Hunt! 👋

[Personal intro - who you are, your background]

I built [Product] because [personal story/frustration].

[Brief story of the journey - keep it real]

A few things I'm especially proud of:
- [Thing 1]
- [Thing 2]
- [Thing 3]

[What you learned building this]

I'm here all day to answer questions, hear feedback,
and chat about [related topic]. Don't hold back—I want
to hear it all, good and bad.

[Optional: special offer for PH community]

Thanks for checking us out! 🙏

—[Name]
```

## Response Templates

### For Positive Comments
```
Thanks so much, [Name]! [Specific response to their point].
Let me know if you have any questions as you try it out!
```

### For Feature Requests
```
Great suggestion, [Name]! [Acknowledge the value]
This is actually on our roadmap for [timeframe].
I'll add your +1 to the feature request.
```

### For Critical Feedback
```
Appreciate the honest feedback, [Name]. [Don't be defensive]
You're right that [acknowledge issue]. We're [what you're doing about it].
Would love to chat more about this. [Offer to connect]
```

### For "How is this different from X?"
```
Great question! [Competitor] is a solid product for [their strength].

The main differences:
1. [Key differentiator 1]
2. [Key differentiator 2]
3. [Key differentiator 3]

We're particularly good for [specific use case] because [reason].
```

## Launch Day Strategy

### Timeline
```
T-7 days:  Finalize all copy and assets
T-3 days:  Notify your network (don't ask for upvotes)
T-1 day:   Final checks, prepare response templates
T-0 12:01 AM PT: Launch goes live
T-0 6am:   Wake up, start engaging
T-0 all day: Respond to EVERY comment within 30 min
T+1 day:   Thank supporters, share results
```

### Engagement Tips
1. **Respond to every comment** - Speed matters
2. **Be authentic** - No corporate speak
3. **Ask questions back** - Create conversations
4. **Upvote good comments** - Boost engagement
5. **Share on social** - Cross-promote authentically
6. **Don't ask for upvotes** - Against rules and tacky

### What NOT to Do
- ❌ Ask for upvotes directly
- ❌ Use bots or vote rings
- ❌ Ignore negative feedback
- ❌ Be defensive about criticism
- ❌ Disappear after launch
- ❌ Over-promise features you don't have

## Output Format

When generating PH launches, provide:
1. **Tagline** (60 chars)
2. **Short description** (260 chars)
3. **Full description** (About section)
4. **Maker comment**
5. **Response templates** for common scenarios
6. **5 thumbnail/image suggestions**
7. **Launch day checklist**